IPA Unveils Relaunched Website
The Institute of Practitioners In Advertising (IPA) has relaunched its website, with a complete new look which is designed to improve access to key information.
The new site, which has been developed by MediaTel Group, has a range of new features designed to increase usability. The single homepage has been replaced by 28 specially customised pages to provide the IPA’s wide-ranging membership with immediate access to news and services relevant to their interests.
Commenting on the revamped site, Mark Rasdall, IPA Knowledge Director, said “With over 70,000 registered users we are constantly looking to improve navigation around the huge amount of IPA material and hopefully make it a more visually interesting experience as well.”
Other new additions to the site include: an A to Z of directory items, a faster search function, a central documents database and visual links.
A series of virtual tours for existing IPA members, non-members, agencies and students have also been designed offering an online and offline search facility.
IPA: 020 7235 7020 www.ipa.co.uk MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk
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