IPC and QVC team up for campaign in Woman magazine

IPC Connect has teamed up with shopping channel QVC to launch a three-month campaign in Woman magazine.

The deal will see Woman magazine sponsor two hours of beauty-focused programming on QVC, where the magazine’s experts will offer beauty advice.

In addition, QVC will run a series of promotions and competitions within Woman, with sections on best buys and product reviews.

Jackie Hatton, editor of Woman, said: “Woman magazine is delighted ot be linking with shopping channel QVC. Having conducted extensive reader research this year, we know that home shopping is an area of hughe interest to our readers who pride themselves on being savvy shoppers.

“As Woman expands its consumer coverage – including the introduction of the new On Test Squad, which offers weekly product reviews from real women – the timing of this partnership really couldn’t be any better.”