IPC today announces the launch of SouthBank Solutions, a new department that will focus on building long-term relationships with key clients and their agencies. It will be headed up by director Arabella Atlee and manager Hazel Barry.
Primarily the consultancy will aim to develop new and existing magazine initiatives that help to fulfil the marketing objectives of key business partners. Georgina Crace, SouthBank group ad director, commented: “The aim is to build professional, on-going relationships with important clients that will ultimately give them a competitive advantage and improve the overall perception of magazines as a dynamic and flexible medium.”
IPC: 0171 261 5000
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