IPC magazines is to publish spring and summer issues of its What Cycle magazine which was first published last year as a one shot.
What Cycle is foremost a bicycle buyer’s guide with listings of over 500 new cycles, a price guide for new and second hand, a suppliers A-Z, plus advice on how and where to get the best deals.
Publisher, Keith Foster says: “Last year’s one shot highlighted a niche in the market for a title which addresses this key purchasing period. The peak sales period for bicycles is between May and September, so the two issues will straddle this period well.”
What Cycle is a 100 page magazine which has a cover price of £2.95. It will feature key advertisers within the cycle market including mail order companies and manufacturers. The magazine goes on sale on May 11th and July 13th, and will be distributed by MarketForce. There are no plans for further issues.
Mono page rate £450, colour page rate £625
IPC: 0171 261 5880
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