IPC Launches £9m Women’s Weeklies Drive

IPC Magazines is launching a £9 million marketing drive for its women’s weeklies magazines, what it calls “the lifeblood of the magazine industry”. In alliance with IPC’s newstrade distributor, MarketForce, a series of roadshows has been organised, along with national TV campaigns for five of the six IPC women’s weekly titles.

IPC’s big sellers in this market sector are Woman’s Own and Woman which each sell almost 700,000 copies per week, according to the latest figures from the ABC. Its six-strong portfolio sells almost three million copies per week. The first title to be advertised on TV will be Chat; the campaign starts on 6 January.

Linda Lancaster-Gayle, managing director of IPC’s Women’s Weeklies Group, says: “Although the sector is achieving over 400 million copies sales per annum, its true potential and power is often underestimated.”

Alongside the promotional campaigns, five of the six titles will see increases in cover price.

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IPC Magazines: 0171 261 6575