IPC Magazines Link Up With Times

IPC magazines and Times Newspapers are launching their first major joint promotion this weekend.

Times readers will be able to obtain a free copy of one of twelve IPC titles in exchange for four coupons printed in The Times. The coupons will be printed in the paper over a six-day period from Monday, January 20.

There will be a national television advertising campaign pushing the offer with promotions in both The Times and The Sunday Times. Mike Moore, a national account sales manager of IPC distributor, MarketForce, said: “It has been made as easy as possible for retailers to return their vouchers through their normal clearing houses.”

The twelve IPC titles on offer are; Loaded, Marie Claire, Homes and Gardens, Country Homes & Interiors, Practical Parenting, Options, Woman’s Journal, Ideal Home, Vox, Your Garden, New Scientist and Goal.

Readers have until February 18 to claim their free magazine.