IPC Tees Off In Style With New Golf Mag

Magazine giant IPC has unveiled its newest title, Total Golf, targeting style conscious young men with time to play the sport and cash to spend.

The title promises to deliver a fresher, more vibrant approach to the game than current offerings. From instruction on different techniques to insights into the latest clubs and equipment technology.

IPC claim that the magazine’s no-nonsense approach and jargon-free style will appeal to modern golfers looking for practical and informative information in a stylish package.

Launching on May 6 with a price of £1.99 the magazine will hit news-stand shelves every six weeks covering the main golf- playing season, May through to October.

Commenting on the launch, Michael Harris, editor of Total Golf said: “Golf is no longer the preserve of ageing club members who wear awful knitwear. There are now more than five million golfers in the UK – the majority of which are 25 to 35 – who aren’t members of clubs, but who still love the game and play on a regular basis. Total Golf is for them.”

He added: “The magazine will be the most practical and accessible guide for modern golfers, punctuated with humour, packed with attitude and peppered with style.”

Total Golf will join IPC’s existing portfolio of golfing titles including Golf Monthly and Women & Golf. The launch will be supported by a press campaign running in selected IPC titles including Nuts, Mountain Bike Rider, Rugby World, Shoot, World Soccer and Loaded.

The move towards a stylish approach to a common topic is one that is echoed by forthcoming men’s magazine, Blink. Launching on May 4 the magazine, created by independent publisher Parallel Sky, promises a mix of features on the latest in film and music, plus fashion exclusives, reviews of gadgets, cars and travel as well as the staple of any lad’s mag, “desirable women” (see Men’s Mag Newcomer Eyes Style Conscious Audience).

IPC Media: 0870 4445000 www.ipc.co.uk

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