IPC Magazines is building up to the launch of its new men’s lifestyle magazine Later (see IPC Launch To Come Later This Year), with the appointment of Freud Communications as PR and promotional agency.
Commenting on Freud’s appointment, publishing director Robert Tame says: “Later is a massive launch for IPC in 1999 – the product is genuinely new and innovative and we do believe there is massive scope for achieving significant PR around the launch of Later and beyond.”
The publisher has also appointed Lindsay Greatbatch as marketing and promotions director. She joins IPC from Andersen Consulting.
Later is set to launch sometime this Spring and is edited by ex-Men’s Health editor Phil Hilton.
IPC Magazines: 0171 261 6575
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