IPC’s Loaded Launches Six-Monthly Fashion Glossy

Lad mag Loaded is to branch out into the world of men’s fashion later this month when IPC launches the new six-monthly title Loaded Fashion.

Loaded Fashion – Front Cover

Launch editor, Beth Summers, says: “Loaded Fashion will be a fashion magazine for people who love clothes so much they just can’t get enough of them. People who don’t mind shelling out big time for something fancy, but who are just at home in a vest they found down the back of the sofa.”

The first issue launches on 26 August with a cover price of £2.70; issues 2 and 3 will be published next year.

Loaded‘s rival, EMAP Metro’s FHM, is also set to launch a spin-off fashion title in September this year called FHM Collections. FHM Collections is considerably more expensive than the Loaded mag, priced at £3.90.

IPC Magazines: 0171 261 6575