Ipsos Connect: Tech Tracker Q1 2017
In the latest quarterly update of the Ipsos MORI Tech Tracker, ownership of Smart TVs in GB households has seen a significant rise of 8% year-on-year from Q1 2016.
Overall, 33% of GB households own a TV with the internet built in. This increase is likely to be driven by sales during the Christmas period of 2016 (Q4 ‘16), which puts ownership of smart TVs above iPads among GB adults.
To access the full presentation, please click here:
External Link: