The results for the 1992/3 JNLR/MRBI listenership survey show little change in the listening pattern which has emerged over the past years.
Independent local radio reaches 50% of all listeners placing the sector ahead of RTE Radio 1 and 2 FM on a national basis.
Highland Radio in Donegal increased its market share to 64% making it the top station in the country.
Market share shows local radio at 41% nationally compared to RTE Radio 1 at 39% and 2FM at 19%. Chief Executive of the Independent Radio and Television Commission, Michael O’ Keeffe, said that the most positive aspect to emerge was the continued growth in radio listenership generally.
Contact IRTC Dublin: 010 3531 760966
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