UK flag US flag FR flag
|

Irish Radio Market

Irish Radio Market

Commercial radio accounts for 10% of all advertising spend in Southern Ireland, this is more than four times the share it takes in the UK. There are three state owned commercial stations, two of which are national (RTE Radio 1 and RTE Radio 2 FM) and one local (RTE Cork 89FM), and 22 local commercial stations.


The transmission areas for the local commercial stations follow county boundaries and unlike the radio licences in the UK, none of the licences overlap, with the exception of 98FM and FM 104 in Dublin. The latest JNLR/MRBI research gives the local stations a 50% reach among adults, RTE 1 a 39% reach and RTE 2 FM a 28% reach.

Pop 15+ Weekly Reach Market Share
‘000 ‘000 % %
CKR FM 120 86 72 44
LM FM 146 80 54 41
Radio Kilkenny 55 40 73 48
Midlands Radio 3 125 65 52 27
South East Radio 76 55 73 51
East Coast Radio 74 33 46 21
Limerick 95 FM 123 95 77 36
Tipp FM 81 57 70 26
Tipperary Mid West 17 12 71 33
WLR FM 70 52 75 48
Clare FM 68 52 76 36
Radio Kerry 93 74 80 42
Galway Bay FM 141 94 67 28
MWR FM 81 68 82 59
NWR FM 68 56 81 52
MWR FM/NWR FM 149 124 83 56
Shannonside FM/Nrth Snd 50 87 58 41
Highland Radio 73 61 83 68
96/103 FM 310 235 76 47
96 FM 135 103 76 53
103 FM 175 133 76 42
98 FM 800 373 46 21
FM 104 800 300 38 9

Source: JNLR/MRBI 1994/5

Media Jobs