ISBA Announce Internet Results

ISBA has conducted a survey of nearly 200 major companies and found that a fifth were already advertising or planning to advertise on the Internet.

Of the companies that confirmed their interest in advertising on the web, 100% stated that a certificate from ABC//electronic would be of value. The growing number of companies now registering for audits include MSN and Capital Radio.

Richard Foan, head of ABC//electronic, said: “The results of the ISBA survey show that a common currency for web sites is key to developing advertising on the Internet. We are very aware that advertisers need to be able to see evidence of audience reach.”

ABC//electronic: 01442 870 800

ISBA: 071 499 7502