The Incorporated Society of British Advertisers (ISBA) will be discussing monitoring sponsorship activities and how to make those activities work at the 16th Annual Sponsorship Conference which is to be held on 21st September 1995 in London at the Marriott Hotel W1.
Publicity Manager for Cornhill Insurance, Geoff Mayhew, will be raising the question “Monitoring your sponsorship activities – damned lies and statistics? – their value in making sponsorship work”.
Other speakers at the conference will be from major UK sponsors such as Burger King and Lucozade. Issues addressed will include the use of sponsorship to enhance the brand and the integration of sponsorship into communications activities.
ISBA: 0171 499 7502
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