ITV’s plans to change its sales policy (subscribers see Sales Houses Propose Change) are being considered by the Incorporated Society of British Advertisers (ISBA) which, in turn, is seeking the view of the IPA. ITV plans to negotiate advertising deals on the basis of the share of clients’ total expenditure on TV advertising rather than their share of ITV contracts spend.
ISBA: 0171 499 7502
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
