ISBA, IPA and DMA have merged their pitch guides to produce composite guidance backed by all three organisations and minor changes to the old ISBA/IPA guide show further clarification on copyright and presentation issues.
Said John Hooper, ISBA Director General: “I am delighted that the three organisations have combined to produce a comprehensive set of guidelines applying to direct marketing pitches as well. This is a win/win scenario. If clients and agencies both follow the guidelines, the whole industry gains and we cut out the waste from the pitching process”.
The IPA’s Website can be accessed by clicking here.
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