ITC Calls For More Original C4 Programmes

The ITC has today launched a public consultation exercise which proposes to reinforce Channel 4’s commitment to innovation, increase its original production and programme commissions from outside London, reduce its repeats and create further investment in film production.

The main point of the ITC plan is to increase originally produced programmes from 53% in 1996 to 70% during peaktime in 1999 and also to reduce the amount of repeats from 43% in 1996 to 20% of peak hours by 1999.

The ending of the C4 funding formula (subscribers see C4 Funding Formula To End), where a proportion of its revenue was paid to ITV companies, is expected to provide the means by which new programmes and films can be made.

ITC: 0171 255 3000