The ITC is launching an eight week consultation on whether the arrangements for cross-promotions between ITV and Channel 4 should continue after 1998.
At the moment the two channels are required to cross-promote each others’ programmes twice per day, along with captioned voice-overs at “common junction points” between slots.
The ITC now believes that it can be argued that there is plenty of programme information already available to viewers without a regulatory requirement for cross-promotions.
The Commission says that submissions on the matter should reach it by 3 March 1998.
ITC: 0171 255 3000
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