The Independent Television Commission has said that BSkyB’s cross-promotion of its pay-per-view services to all viewers of Sky channels, including cable subscribers who cannot access the Sky Box Office, is not anti-competitive and will be allowed to continue.
The ITC however made the provision that cable operators must be permitted to opt-out of BSkyB “call to action” promotions if they wish to. If this happens the cable operator must substitute a current BSkyB ‘generic’ promotion, which is a general awareness-type ad, in its place.
ITC: 0171 255 3000
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