ITC Raps Sainsbury’s Over Ad

The supermarket chain, Sainsbury’s has been criticised by the Independent Television Commission for an advert which claimed “checkouts that open on cue if there’s more than one shopper in front of You.”

There were seven complaints to the ITC who said that in their experience the claim had not been fulfilled.

The ITC agreed with the complainants adding that the advertisers had taken steps to honour the claim but, in view of the difficulties surrounding 100% fulfillment, concluded that the simplest way to avoid confusion was to make the claim absolute.

ITC: 0171 205 3000