The Independent Television Commission is set to announce its new code on masthead programming within the next month.
The code, covering magazine sponsorship of television programmes, is set to remove the prohibition on masthead programming for cable and satellite services and relax the type of sponsorship deals which are permissible for consumer advice programmes. At the moment the ITC is considering responses to the draft code. A source told Newsline that many terrestrial broadcasters are concerned about the fact that only non-terrestrial channels are expected to be allowed to carry masthead programming.
In anticipation of the new rules, Carlton Select and Granada Sky Broadcasting are both planning programmes based on women’s magazines *GSB To Launch Masthead Show.
* Subscribers only
ITC: 0171 255 3000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
