The Independent Television Commission will tomorrow announce its new rules on sponsorship and, in particular, “masthead programming.”
It is expected that masthead programming will be allowed on all commercial channels, apart from ITV, Channel 4 and Channel 5 and that there will also be more flexible rules for the use of straplines and sponsorship of “how to do” programmes.
A full report will appear on Newsline as soon as the new code is formally announced.
ITC: 0171 255 3000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
