ITV Achieves Highest Share This Year.

According to BARB data for w/e October 9th, ITV has recorded its highest share of viewing this year – 41.7%, and ITV and Channel 4 combined their highest share since w/e January 16th – 53.1% this week against 53.5% then.

Commercial television’s combined performance was helped by BBC2, whose 8.3% share was its lowest of 1994 to date.