ITV today announced the appointment of Howell Henry Chaldicott Lury and Partners to manage the ITV Network Centre account from the New Year onwards.
HHCL were in the short list along with incumbent M&C Saatchi, Duckworth Finn Grubb Waters and TBWA Simons Palmer in the recently contested pitch.
Commenting on the appointment, John Hardie, marketing and commercial director of ITV, said: “I’ve always admired Howell Henry’s work. We need their help in generating the kind of consumer re-positioning of ITV they have so successfully created for the AA in the last few years.”
The review of the ITV account was ordered after the arrival of Hardie at the Network Centre in November 1997. The media buying side of the ITV campaigns will remain with Motive.
ITV: 0171 843 8000
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