ITV Announces Programme Availability

ITV has announced 50 programmes available for sponsorship in 1994. These include top drama series such as Cracker, Heartbeat, London’s Burning and other popular programmes such as Blind Date, Gladiators and You’ve Been Framed.

ITV is offering further game shows after the success of the Daily Star’s sponsorship of Pot of Gold; including Strike It Lucky and Family Fortunes.

Alan Chilton, chairman of the ITV Sponsorship Committee, said, “We estimate that the sector is currently worth around £25m. The further relax- ation of restrictions published in the recently-issued ITC code allows for greater creativity with on-screen credits. We do not expect every programme on offer to be sponsored in 1994 but obviously we want to continue the growth pattern achieved to date.”

NETWORK PROGRAMMES AVAILABLE FOR

SPONSORSHIP