The ITV Network Centre has awarded the contract to Television Sales and Marketing Services Ltd to provide its programme research data. Tim Wooton, chief executive of the sales house comments: “At TSMS we have long believed in the importance of bringing this area and sales closer together to the benefit of the whole of ITV”.
The ITV Network, meanwhile, is believed to have set its 1994 programme budget at £545m.
Gareth Morgan, ITV: 071 612 8000
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