ITV today confirmed that it has boosted its programming budget to above the rate of inflation. Most likely an attempt to counter competition created by cable and satellite television, ITV also recently announced that it is to unveil a new look and logo (see Newsline).
Another reason for the development is probably also due to ITV’s plan to move its flagship News At Ten bulletin (see Newsline), as good programming will be needed to replace the 10pm slot.
ITV: 0171 843 8000
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