ITV is believed to be currently negotiating with BSkyB the rights to the Endsleigh League football. The agreement is understood to allow BSkyB and the BBC continued coverage of the Premier League and ITV shared coverage of Endsleigh football with BSkyB. ITV is hoping for a share of the rights to to FA Cup football.
ITV is thought to understand that it must deal with Sky if it wants to win access to major sporting events. At present the Premier League sells its rights to the BBC and BSkyB, while the Football Association sells the FA Cup to the same broadcasters. ITV holds the rights to the Coca Cola Cup and the Endsleigh League, obtained from the League itself.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
