Following recent speculation that ITV was planning to scrap plans to transmit The World Cup if England failed to get through, the network is attempting to show its commitment to the sport by signing up for a further 30 hours of live European and International football this Autumn.
According to network figures, last season’s coverage of the European Cup reached around 10 million viewers for the Leeds United and Glasgow Rangers matches, with men making up 66% of each audience. The concluding research suggests that as men account for 48.4% of the population, ITV European foot- ball delivered 36% more men than the population as a whole.
The added 30 hours of football TV will follow Manchester United in the European Cup, Arsenal in the European Cup Winners’ Cup and Aston Villa in the UEFA Cup.
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