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ITV Gears Up For Digital TV

The ITV Network Centre has announced that it will be changing the way in which its drama is produced to take advantage of the wide-screen capabilities of digital television.
ITV network drama productions – other than long-running series – will in future be produced in full widescreen 16:9 format in readiness for the introduction of digital widescreen TV broadcasting in mid 1998. However, the filming of drama will be protected in a 14:9 “window” so that viewers with current analogue sets will still be able to watch the programmes.
ITV believes that widescreen, particularly films, drama and sport, will be one of the main attractions of digital TV sets when they become available in the next two years.
ITV: 0171 843 8000