ITV took a 39.8% share of viewing in September, its highest share since March and an increase of 2.7% points on August. Channel 4’s share of viewing fell by 0.9% in September to 10.6%. Hours of viewing for all TV increased in September, with an average weekly viewing per head of 24 hours 24 minutes, up by 1 hour 45 minutes on August. Both ITV and BBC1 showed an increase in hours of viewing, while Channel 4 and BBC2 recorded decreases.
The latest week’s viewing figures for breakfast TV (W/E October 2) show the Big Breakfast retaining the highest peak quarter hour audience, with a figure of 1.7 million compared to GMTV’s 1.6 million. However, GMTV’s total reach of 11.5 million remains way above the Big Breakfast’s 8 million reach.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
