ITV Launches Shopping And Price Comparison Website

ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.

ITV will reportedly focus on internet makerting and search engine optimisation to push the site.

With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics, books and travel.

PriceTerrier.com, which has been registered as a patent by ITV Consumer, also features a “back-to-school” shopping area and a section of gift ideas.

Ben McOwen Wilson, chief operating officer at ITV Consumer, said the comparison site was an example of ITV’s plan to “adopt low-risk, low-investment approaches to see if we can build brands online”.

Last month, ITV revealed that its online revenues, from sites including ITV.com and Friends Reunited, were up 6% year-on-year in the first six months of 2008 (see ITV Announces Fall In Pre-Tax Profits).

ITV: 020 7843 8000 www.itv.com