ITV Player to be launched on PlayStation 3

ITV is to put ITV Player, its catch-up TV service, on the PlayStation 3 by the end of the year.

ITV Player will be the first commercial catch-up TV service to be put on the games console, which already provides access to BBC iPlayer.

The ITV Player content on PlayStation 3 will be available for free, funded by advertisers. Access will be available through an icon in the TV section of the PS3’s main menu.

This launch is part of a wider strategy to put ITV Player on digital platforms other than ITV.com website. These include games consols and mobile-based devices – it is launching on Freesat this autumn.

Fru Hazlitt, the ITV managing director of commercial and online, said: “Our viewers want the option to watch their favourite content when and where they choose so distributing the ITV Player, with our rich content, to platforms beyond itv.com will allow us to meet that demand.”

ITV Player was launched in July 2007, and the total video views on ITV.com more than doubled last year to 200 million.