The ITV Network Centre has appointed Initiative Media Programming (IMP) to help test the feasibility of developing a computer system to evaluate the potential of new programmes.
David Brennan, Controller of Audience Planning from September will be responsible for developing the system. Dick Emery, Director of Market Strategy said that the Network Centre needed “a completely independent and objective system of analysing the available data”
Further information from Kate Hampton, Business Development Director, ITVA 071 843 8204 or Robert Ditchum, Initiative Media071 636 3377
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
