ITV Refuse Media Audit Initiative

A spokesperson from Media Audits said the company is “surprised and disappointed” that ITV sales houses and the Network Centre are unwilling to co-operate with its initiative to bring together clients and broadcasters.

Following the Media Audit’s annual survey, the initiative was devised to allow clients to meet with ITV’s bosses following widespread dissatisfaction with the network’s performance.

In reference to this weeks trade press, ITV has made it clear that they do not want to be part of the discussions despite other broadcasters accepting the concept.

ITV were unavailable for comment.

ITV Network Centre: 0171 843 8000