ITV Renews Three Major Sponsorships For 1999

ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.

ITV Movie Premieres will continue to be associated with Toyota for the second year in a row. There are around 40 film premieres scheduled for this year on ITV.

Finally, HSBC (Midland Bank) will maintain its sponsorship of ITV Drama Premieres this year. HSBC is hoping the on screen credits will aid the company’s plans to change the name of Midland Bank to HSBC.

Carlton’s director of sponsorship, David Prosser, said: “It is particularly encouraging for us that both the Movie and Drama Premiere showcases have provided such a pivotal role for both Toyota and HSBC. This type of sponsorship has seen significant growth over the last couple of years – our research has shown how effective showcasing has proved for sponsors.”

ITV Network Centre: 0171 843 8000