|
ITV Sponsorship News
… ITV has been announced that Baywatch, Home and Away, Seaquest DSV and other foreign produced programmes are available for sponsorship. Paul Chard of Laser said Baywatch and Home and Away both have large and loyal audiences are “ripe for sponsorship.”
… Movie Premieres, ITV’s film showcase is to be sponsored by Diet Coke for a third year. To date Diet Coke has sponsored 78 movie premiers on ITV.
… ITV has announced it is searching for a sponsor for it’s Euro’96 Football Championship broadcasts. The Championships, which are being held in England will run from 8 June to 30 June 1996. ITV will be showing 16 live matches, as well as highlights. The Euro’96 broadcast follows Sega’s sponsorship of ITV’s 1992 European Football Championship in Sweden.
