ITV To Launch World Cup Promotion With Vauxhall and Times
ITV has joined forces with Times Newspapers and broadcast sponsors Vauxhall to launch television’s first interactive scratchcard competition linked to sports sponsorship.
The promotion will run throughout the five weeks of the World Cup ’98 and involve five million gamecards being distributed via the Times and Sunday Times . Scoring for the game will be closely tied in to television and newspaper coverage throughout the competition and winners will be announced through the TV sponsorship credits.
Prizes on offer include Vauxhall cars, tickets to the World Cup matches and cash up to the value of £50,000.
ITV: 0171 843 8000
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