The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.
The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director of Market Strategy commented that “We now have a clear understanding of viewer behaviour surrounding commercial breaks.”
ITV Network Centre, Kate Hampton 071 843 8204.
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