ITV To Show Formula 1 Online
ITV has signed a deal to show all of this season’s Formula 1 races live on its broadband TV service.
Beginning with this weekend’s Australian Grand Prix, the broadcaster will be offering new and exclusive interactive action and news plus post race highlight packages, located at itv.com/F1.
As part of the deal, itv.com will stream live simulcasts of the races, along with live streaming of the Friday practice – which is currently not broadcast on any channel in the UK.
Each Grand Prix will also be available for 30 days following its broadcast on the ITV.com catch-up TV service.
Annelies Van den Belt, MD, broadband, said: “We’re thrilled to be able to offer live streaming Formula 1 video action to fans. Our coverage of the Friday practice will provide fans with direct access to all the action that they simply won’t find on TV.
“The ITV.com F1 website has been established as one of the best sport sites on the web for a number of years, and this only strengthens our claim to be the top online destination for F1 fans in the UK.”
Mark Sharman, ITV director of news and sport, said: “We know from listening to our viewers that there is great demand from motor sport fans to watch F1 practice sessions and press conferences.
“This is yet another example of how we are using ITV’s digital channels and new media platforms to extend our award winning coverage of sport to complement the big events on ITV1.”
ITV: 020 7843 8000 www.itv.com