ITV Urged To Consolidate

A leaked report for the ITV companies recommends that the ITV Network adopts a single Channel 3 brand at peak viewing times. The report, carried out by management consultants Bain & Co, argues that such a move is necessary in the face of increasing competition from the BBC, Sky and Channel 4.

Opponents of the plan argue that such a move would lead ITV to lose its regional identity, one of the Network’s strengths.