ITV was the most highly honoured British broadcaster at Promax, the international electronic marketing and promotion festival held in Chicago last week.
Central’s CITV promotions won both the gold and the silver award in the Promotional Animation category, while the company’s Presentation Kit won a second silver in the same section. Central also won gold for Best TV Campaign for its Art Attack trailers.
Other ITV winners were United Broadcasting & Entertainment, which won the gold award for In-House Generic TV Announcement for Silence of the Lambs and Westcountry Television, which was awarded silver for Dracula Double in the In-House Episodic TV Announcement category.
ITV Network Centre: 0171 843 8000
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