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January To June 1997 ABCs – Women Weeklies

January To June 1997 ABCs – Women Weeklies

The latest ABC figures for womens weeklies show that only two women titles have improved year on year. Hello! and OK Magazine have managed an increase of 3.5% and 29.34% respectively having circulation figures of 497,828 and 142,424.

Title Jan 96 – Jun 96 Jan 97 – Jun 97 Actual Change % Change
Chat 561,305 497,044 -64,261 -11.45
Eva 302,336 216,996 -85,340 -28.23
Hello! 480,979 497,828 16,849 3.5
OK Magazine 110,116 142,424 32,308 29.34
Woman 819,205 748,827 -70,378 -8.59
Womans Own 789,732 712,494 -77,238 -9.78
Womans Realm 280,553 241,339 -39,214 -13.98
Womans Weekly 742,754 663,384 -79,370 -10.69
Best 551,063 516,666 -34,397 -6.24
Now N/A 312,783 N/A N/A

All the IPC titles have not done so well, but Eva suffered the most having a decrease of -28.23% with a circulation of 216, 966 compared to last years 302,336.

Now which recently merged with Here, a Gruner & Jahr title had it’s first circulation figure of 312,783.

Gruner & Jahr title Best managed a circulation of 516,666, -6.24% down from the same period last year.

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