January To June ABCs – Motoring Sector
Despite losing ground on most of its regional editions, Auto Trader’s quality car magazine Top Marques has achieved the highest percentage change of 14.21%, an actual change of 4,690 copies. Rival Exchange and Mart has gained the second highest percentage change, rising by 13.32%, an actual increase of 15,615 copies. This is the highest actual change figure in the Motoring sector, and places the listings magazine in a commanding position. Other impressive actual increases go to BBC Top Gear, which has seen its circulation rise by 11,875 copies, and Max Power which also sees a high increase of 11,199.
The biggest slump in circulation belongs to Auto Express, which has fallen by 14.67% or 11,004 copies. All of the local editions of Auto Trader have sustained a fall in circulation of at least 3.99%(South West), the highest percentage fall experienced by Scotland (9.78%)
| Title | Jan 96 – Jun 96 | Jan 97 – Jun 97 | Actual Change | % Change |
|---|---|---|---|---|
| Auto Express | 75,015 | 64,011 | -11,004 | -14.67 |
| Auto Trader (Anglia) | 15,328 | 15,141 | -187 | -1.22 |
| Auto Trader (North East) | 23,172 | 21,798 | -1,374 | -5.93 |
| Auto Trader (Scotland) | 30,896 | 27,873 | -3,023 | -9.78 |
| Auto Trader (South West) | 23,323 | 22,393 | -930 | -3.99 |
| Auto Trader (Thames Valley) | 44,447 | 42,317 | -2,130 | -4.79 |
| Autocar | 74,020 | 76,299 | 2,279 | 3.08 |
| BBC Top Gear | 160,369 | 172,244 | 11,875 | 7.4 |
| Car | 113,030 | 122,586 | 9,556 | 8.45 |
| Classic & Sportscar | 96,964 | 101,115 | 4,151 | 4.28 |
| Classic Cars | 81,858 | 88,618 | 6,760 | 8.26 |
| Exchange & Mart (National) | 117,193 | 132,808 | 15,615 | 13.32 |
| Ford Magazine | 795,100 | 792,981 | -2,119 | -0.27 |
| Max Power | 180,147 | 191,346 | 11,199 | 6.22 |
| Motor Sport | 26,958 | 29,280 | 2,322 | 8.61 |
| Motoring News | 48,140 | 48,079 | -61 | -0.13 |
| Top Marques | 33,014 | 37,704 | 4,690 | 14.21 |
| What Car? | 152,457 | 150,731 | -1,726 | -1.13 |
