JCDecaux Launches Client Sales Unit

JCDecaux has launched a strategic client sales unit to offer creative advice to advertisers and emphasise the opportunities available in outdoor.

The unit will work with clients to inform them of the developments in both large and small format advertising and will advise brands on how make the most of their marketing plans. The department will also host regular “outdoor days” to increase awareness among media managers of the outdoor process.

The division will be headed jointly by Katie Robbins, previously senior account manager working on Alban group business and Yoko De Souza, who joins the company from Poster Publicity. Former sales assistant Wayne Arthur also joins the department.

JCDecaux: 0207 298 8000 www.jcdecaux.co.uk

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