JCDecaux Launches UK Website

JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.

David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to offer our clients a full online information service. At this stage we have ensured that all core information about what we have available in the UK is covered.”

The website includes an overview of all the cities in the company’s Maincity network, including sites available and information on why the locations are desirable. Other features include comprehensive information on the company’s large format and Tesco’s point-of-sale advertising and a new corporate video, profiling JCDecaux’s inventory across the UK.

A key feature of the site, which was designed by MediaTel Interactive, is its ability to be instantly updated whenever new promotional opportunities or news stories occur, keeping visitors fully up to date with events and offers.

JCDecaux: 0207 298 8000 www.jcdecaux.co.uk

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