Advertising agency John Ayling & Associates has announced that it has appointed i-level, the online media planning and buying specialists, to handle new media campaigns for its clients. This follows Western International Media’s decision to employ i-level as its sole support in this market.
John Ayling, managing director, said: “After extensive discussion we are convinced that a partnership with i-level will be a major additional benefit for our clients.”
i-level was launched in April of this year, by the trio of Charlie Dobres, Andrew Walmsley and Craig Wilkie, to provide the advertising industry with dedicated new media planning and buying agency (see New Media Trio Launch Media Independent, i-level).
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