John Smith’s is to build on the association it already has with Jack Dee through its television advertising campaign by sponsoring his Saturday night television show.
John Smith’s will sponsor six shows from 9 December onwards. Broadcast at 10pm, each forty-five minute show features celebrity guests such as Lily Savage, Seal, Stomp, Hale & Pace and Meatloaf.
John Nicolson, Marketing Director at Scottish Courage said, “Our three-year association with Jack has been extremely beneficial for the brand in terms of increasing sales and brand awareness to an all-time high, and in recent months toppling Tetley’s Bitter from the No.1 spot. John Smith’s and Jack Dee attract similar audiences.”
ITV: 0171 843 8000
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