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July – December 1996 ABC Figures – Football Sector
BAD PERFORMANCE IN SECOND HALF OF 1996
The second half of 1996 proved a poor one for the football magazines. In particular ’90 Minutes’ and ‘Soccerstars’ returned significant minuses, both down over 30%.
| Title | Jul 95 – Dec 95 | Jul 96 – Dec 96 | Actual Change | % Change |
|---|---|---|---|---|
| 90 Minutes | 68,961 | 43,005 | -25,956 | -37.64 |
| Four Four Two | 83,703 | 84,012 | 309 | 0.37 |
| Goal | n/a | 42,378 | n/a | n/a |
| Match | n/a | 190,434 | n/a | n/a |
| Shoot | 145,625 | 119,205 | -26,420 | -18.14 |
| Soccerstars | 90,091 | 58,959 | -31,132 | -34.56 |
| Total Football | n/a | 39,416 | n/a | n/a |
| World Soccer | 56,048 | 53,744 | -2,304 | -4.11 |
Only ‘Four Four Two’ was able to hold it’s position, it’s 84,012 figure actually being a slight increase. Meanwhile ‘World Soccer’ only experienced a modest loss of 4.11%.
Though comparisons are not available for the last six months of 1995, it is worth noting that ‘Match’ tops the table with 190,434.
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