July – December 1997 ABCs- Football Magazine Sector
Most of the titles in this sector have experienced a drop in circulation compared to the same period in the previous year. The European Championship probably helped boost figures back in 1996 and with the World Cup just around the corner the next few months will probably see a pick up in circulation for the titles in this sector. For now the top circulation figure goes to Match, despite experiencing a 23% fall in circulation. The glossy Four Four Two shows the best upturn of the period, with a 4% increase compared to last year’s period.
| Title | Jul 96 – Dec 96 | Jul 97 – Dec 97 | Actual Change | % Change |
| Four Four Two | 84,012 | 88,012 | 4,000 | 4.76 |
| World Soccer | 53,744 | 54,554 | 810 | 1.51 |
| Manchester United | 142,309 | 138,014 | -4,295 | -3.02 |
| Goal | 42,378 | 39,028 | -3,350 | -7.91 |
| Total Football | 39,416 | 34,791 | -4,625 | -11.73 |
| Shoot | 119,205 | 94,722 | -24,483 | -20.54 |
| Soccerstars | 58,959 | 46,006 | -12,953 | -21.97 |
| Match | 190,434 | 145,749 | -44,685 | -23.46 |
| Big Shots | 57,283 | 40,159 | -17,124 | -29.89 |
Other titles showing ABCs include Glory Glory Man United, Liverpool FC Official Magazine, and Match Of The Day magazine.
The Press database can be accessed by selecting “Press” from the drop-down box at the top of this page.